Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Gorilla Nation is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Business & Industry and 42 other categories.

2 Gorilla Nation is leading in Arts & Entertainment, Games, Video Games, Movies and 32 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Germany, Turkey and 32 other countries.

2 Gorilla Nation is leading in Russia, United Kingdom, Canada, Portugal and 7 other countries.