Market Share by Top Websites

1 GroupM Server is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 55 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 12 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Canada and 19 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Spain and 18 other countries.