Market Share by Top Websites

1 GroupM Server is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Business & Industry and 70 other categories.

2 GroupM Server is leading in Arts & Entertainment, People & Society, Autos & Vehicles, Music & Audio and 30 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Austria, China, Turkey and 31 other countries.

2 GroupM Server is leading in Germany, Poland, Denmark, Great Britain and 26 other countries.