Market Share by Top Websites

1 GroupM Server is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Business & Industry, Tourism and 62 other categories.

2 GroupM Server is leading in Arts & Entertainment, People & Society, Internet & Telecom, Shopping and 36 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 36 other countries.

2 GroupM Server is leading in Poland, Denmark, Italy, Spain and 9 other countries.