Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Gunggo is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Accommodation & Hotels and 21 other categories.

2 Gunggo is leading in Arts & Entertainment, People & Society, TV & Video, Computer & Electronics and 16 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 32 other countries.

2 Gunggo is leading in Jordan, Lithuania, Serbia, Algeria and 2 other countries.