Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Halogen Network is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Accommodation & Hotels and 27 other categories.

2 Halogen Network is leading in Shopping, Cooking & Recipes and Clothing.


1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Canada and 32 other countries.

2 Halogen Network hasn't got a lead over DoubleClick AdExchange in any country.