Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Hexagram is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Business & Industry and 80 other categories.

2 Hexagram is leading in Adult, Humor, Movies, Coupons and one other category.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 38 other countries.

2 Hexagram is leading in Ukraine.