Market Share by Top Websites

1 httppool is leading in Top 1M Sites.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 httppool has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 89 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels and Airlines & Airports.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 27 other countries.

2 httppool is leading in Bulgaria, Serbia, Slovenia, Macedonia and 19 other countries.