1
DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, httppool is clearly lagging behind, losing to DoubleClick AdExchange in all segments.
1
httppool has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, News & Media and 77 other categories.
2
DoubleClick AdExchange is leading in Travel, Sports, Tourism, Career & Education and 32 other categories.
1
httppool is leading in most countries, including Bulgaria, Slovenia, Serbia, Macedonia and 41 other countries.
2
DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 26 other countries.