Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, httppool is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 httppool has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, News & Media and 74 other categories.

2 DoubleClick AdExchange is leading in Travel, Sports, Tourism, Career & Education and 43 other categories.

Geography

1 httppool is leading in most countries, including Bulgaria, Slovenia, Serbia, Macedonia and 41 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, Austria, China and 24 other countries.