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httppool is leading in Top 100K Sites and Top 1M Sites.
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DoubleClick AdExchange is leading in Top 10K Sites.
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httppool has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 98 other categories.
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DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Conditions & Diseases and 8 other categories.
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DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 28 other countries.
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httppool is leading in Bulgaria, Serbia, Macedonia, Slovenia and 25 other countries.