Market Share by Top Websites

1 httppool is leading in Top 100K Sites and Top 1M Sites.

2 DoubleClick AdExchange is leading in Top 10K Sites.

Websites Categories

1 httppool has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 75 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Pets & Animals and 16 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 26 other countries.

2 httppool is leading in Bulgaria, Serbia, Macedonia, Slovenia and 21 other countries.