Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 httppool has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, People & Society and 86 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Pets & Animals and 27 other categories.

Geography

1 httppool is leading in most countries, including Bulgaria, Serbia, Macedonia, Slovenia and 28 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Turkey and 26 other countries.