Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 121 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Football and 9 other categories.

Geography

1 Improve Digital is leading in most countries, including Norway, Netherlands, Sweden, Spain and 57 other countries.

2 DoubleClick AdExchange is leading in United States, China, Turkey, Australia and 13 other countries.