1
Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to Improve Digital in all segments.
1
Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 20 other categories.
2
DoubleClick AdExchange hasn't got a lead over Improve Digital in any websites category.
1
Improve Digital is leading in most countries, including United States, France, Russia, Taiwan and 129 other countries.
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DoubleClick AdExchange is leading in Cambodia, Cameroon, Malawi, Qatar and one other country.