Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, People & Society and 125 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Universities & Colleges, Accommodation & Hotels and 22 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Montenegro, Italy, Netherlands and 73 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Turkey and 10 other countries.