Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, InfluAds is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Business & Industry and 61 other categories.

2 InfluAds is leading in Internet & Telecom, Computer & Electronics, Marketing & Advertising, Career & Education and 16 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Turkey and 37 other countries.

2 InfluAds is leading in United Kingdom, Belarus, Congo Republic, Cote d Ivoire and 4 other countries.