Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites and The Entire Web.

2 Integral Ad Science is leading in Top 100K Sites.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 98 other categories.

2 DoubleClick AdExchange is leading in Travel, Sports, Tourism, Career & Education and 30 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Taiwan, Great Britain, Italy and 80 other countries.

2 DoubleClick AdExchange is leading in Germany, Austria, China, Turkey and 13 other countries.