DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.
Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 112 other categories.
DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Real Estate and 9 other categories.
Integral Ad Science is leading in most countries, including United States, United Kingdom, France, Canada and 54 other countries.
DoubleClick AdExchange is leading in Germany, China, Turkey, Switzerland and 6 other countries.