DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 110 other categories.
DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Pets & Animals and 15 other categories.
Integral Ad Science is leading in most countries, including United States, United Kingdom, France, Canada and 72 other countries.
DoubleClick AdExchange is leading in Germany, China, Turkey, Switzerland and 3 other countries.