Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 100 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Home & Garden and 14 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, France and 65 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, New Zealand and 4 other countries.