DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 107 other categories.
DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Pets & Animals and 11 other categories.
Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, France and 62 other countries.
DoubleClick AdExchange is leading in Germany, China, Turkey, Netherlands and 5 other countries.