Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, DoubleClick AdExchange is still behind Integral Ad Science in all market share segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 136 other categories.

2 DoubleClick AdExchange is leading in Travel, Accommodation & Hotels, Airlines & Airports and Automotive News.

Geography

1 Integral Ad Science is leading in most countries, including United States, France, Brazil, United Kingdom and 82 other countries.

2 DoubleClick AdExchange is leading in China, Turkey, Azerbaijan, Iraq and one other country.