Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Business & Industry and 83 other categories.

2 interclick is leading in Movies, Technology News, Religion & Spirituality, Restaurants & Delivery and 21 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, Austria, China and 53 other countries.

2 interclick is leading in Czech Republic, Romania, United Arab Emirates, Pakistan and one other country.