Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, InternetBrands is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 InternetBrands has better usage coverage in more websites categories. Including Health, Shopping, Business & Industry, Autos & Vehicles and 62 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 19 other categories.


1 DoubleClick AdExchange is leading in most countries, including China, Turkey, Canada, Germany and 25 other countries.

2 InternetBrands is leading in United States, United Kingdom, France, Brazil and 8 other countries.