Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, InternetBrands is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Sports, Travel, Business & Industry and 78 other categories.

2 InternetBrands is leading in Law & Government, Law, Health, Autos & Vehicles and 35 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 53 other countries.

2 InternetBrands is leading in United Kingdom, Madagascar, Nigeria, United Arab Emirates and one other country.