Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, InternetBrands is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 60 other categories.

2 InternetBrands is leading in Law & Government, Law, Business & Industry, Health and 45 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 34 other countries.

2 InternetBrands is leading in Mexico, Russia, South Africa, Brazil and 9 other countries.