Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, InternetBrands is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 InternetBrands has better usage coverage in more websites categories. Including Health, Business & Industry, Shopping, Autos & Vehicles and 57 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Arts & Entertainment, Tourism and 32 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Germany, Turkey and 33 other countries.

2 InternetBrands is leading in United Kingdom, Russia, Canada, Brazil and 7 other countries.