Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, InvestingChannel is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 InvestingChannel has better usage coverage in more websites categories. Including Finance, Investing, Business & Industry, People & Society and 26 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 17 other categories.


1 InvestingChannel is leading in most countries, including India, United Kingdom, Netherlands, Sweden and 21 other countries.

2 DoubleClick AdExchange is leading in United States, China, Turkey, Germany and 12 other countries.