DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Invite Media has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Technology News and 84 other categories.
DoubleClick AdExchange is leading in Travel, Sports, Tourism, Career & Education and 42 other categories.
Invite Media is leading in most countries, including India, United Kingdom, Canada, France and 50 other countries.
DoubleClick AdExchange is leading in Germany, United States, Austria, China and 19 other countries.