DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Invite Media has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Technology News and 102 other categories.
DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Autos & Vehicles and 8 other categories.
Invite Media is leading in most countries, including United Kingdom, France, Japan, Brazil and 37 other countries.
DoubleClick AdExchange is leading in United States, China, Germany, Turkey and 15 other countries.