DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Invite Media has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Technology News and 86 other categories.
DoubleClick AdExchange is leading in Travel, Sports, Tourism, Career & Education and 36 other categories.
Invite Media is leading in most countries, including India, United Kingdom, Canada, France and 49 other countries.
DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 19 other countries.