DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Invite Media has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Technology News and 88 other categories.
DoubleClick AdExchange is leading in Travel, Tourism, Sports, Accommodation & Hotels and 37 other categories.
Invite Media is leading in most countries, including France, United Kingdom, Italy, Russia and 23 other countries.
DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 21 other countries.