DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Invite Media has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Technology News and 101 other categories.
DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Autos & Vehicles and 9 other categories.
Invite Media is leading in most countries, including United Kingdom, France, India, Canada and 32 other countries.
DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 12 other countries.