Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Ligatus has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, People & Society and 67 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Autos & Vehicles and 22 other categories.

Geography

1 Ligatus is leading in most countries, including France, Germany, Netherlands, Turkey and 25 other countries.

2 DoubleClick AdExchange is leading in United States, China, United Kingdom, Australia and 22 other countries.