DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.
Ligatus has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, People & Society and 67 other categories.
DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Autos & Vehicles and 22 other categories.
Ligatus is leading in most countries, including France, Germany, Netherlands, Turkey and 25 other countries.
DoubleClick AdExchange is leading in United States, China, United Kingdom, Australia and 22 other countries.