Market Share by Top Websites

1 Ligatus is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, DoubleClick AdExchange is still behind Ligatus in all market share segments.

Websites Categories

1 Ligatus has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, People & Society and 81 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Music & Audio and 15 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Australia, Hong Kong and 26 other countries.

2 Ligatus is leading in France, Germany, Turkey, Italy and 23 other countries.