Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ligatus is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Ligatus has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Soccer and 57 other categories.

2 DoubleClick AdExchange is leading in Sports, Travel, Business & Industry, Tourism and 49 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Austria and 42 other countries.

2 Ligatus is leading in France, Italy, Netherlands, Turkey and 23 other countries.