Market Share by Top Websites

1 Ligatus is leading in Top 100K Sites and Top 1M Sites.

2 DoubleClick AdExchange is leading in Top 10K Sites.

Websites Categories

1 Ligatus has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, Business & Industry and 67 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Pets & Animals and 18 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Australia, Canada and 22 other countries.

2 Ligatus is leading in Germany, France, Netherlands, Turkey and 17 other countries.