Market Share by Top Websites

1 Ligatus is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, DoubleClick AdExchange is still behind Ligatus in all market share segments.

Websites Categories

1 Ligatus has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, People & Society and 69 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Autos & Vehicles and 25 other categories.

Geography

1 Ligatus is leading in most countries, including France, Germany, Turkey, Italy and 26 other countries.

2 DoubleClick AdExchange is leading in United States, China, Australia, New Zealand and 25 other countries.