Market Share by Top Websites

1 Ligatus is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to Ligatus in all segments.

Websites Categories

1 Ligatus has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, People & Society and 72 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Music & Audio, Accommodation & Hotels and 24 other categories.

Geography

1 Ligatus is leading in most countries, including France, Germany, Netherlands, Turkey and 26 other countries.

2 DoubleClick AdExchange is leading in United States, China, Australia, Canada and 25 other countries.