Market Share by Top Websites

1 Ligatus is leading in Top 100K Sites and Top 1M Sites.

2 DoubleClick AdExchange is leading in Top 10K Sites.

Websites Categories

1 Ligatus has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, Business & Industry and 60 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Health, Accommodation & Hotels and 43 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Australia and 35 other countries.

2 Ligatus is leading in France, Italy, Turkey, Netherlands and 19 other countries.