Market Share by Top Websites

1 Ligatus is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to Ligatus in all segments.

Websites Categories

1 Ligatus has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, Soccer and 82 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Animation & Comics and 2 other categories.

Geography

1 Ligatus is leading in most countries, including Germany, France, Netherlands, Turkey and 32 other countries.

2 DoubleClick AdExchange is leading in United States, China, Canada, Australia and 21 other countries.