Market Share by Top Websites

1 Lijit is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 145 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Airlines & Airports and one other category.

Geography

1 Lijit is leading in most countries, including United States, India, United Kingdom, Canada and 60 other countries.

2 DoubleClick AdExchange is leading in China, Turkey, Switzerland, Azerbaijan and 4 other countries.