DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
LiveRail has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 95 other categories.
DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Pets & Animals and 25 other categories.
LiveRail is leading in most countries, including United States, India, France, Italy and 56 other countries.
DoubleClick AdExchange is leading in Germany, China, Netherlands, Turkey and 11 other countries.