DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
LiveRail has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 101 other categories.
DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Pets & Animals and 9 other categories.
LiveRail is leading in most countries, including United States, France, Italy, India and 77 other countries.
DoubleClick AdExchange is leading in Germany, China, Turkey, Switzerland and 5 other countries.