DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
LiveRail has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Music & Audio and 92 other categories.
DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Pets & Animals and 12 other categories.
LiveRail is leading in most countries, including United States, France, India, United Kingdom and 77 other countries.
DoubleClick AdExchange is leading in Germany, China, Turkey, Austria and 2 other countries.