Market Share by Top Websites

1 LiveRail is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to LiveRail in all segments.

Websites Categories

1 LiveRail has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 105 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Real Estate and 9 other categories.

Geography

1 LiveRail is leading in most countries, including United States, France, India, Italy and 58 other countries.

2 DoubleClick AdExchange is leading in China, Germany, Turkey, New Zealand and 8 other countries.