DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
LiveRail has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Music & Audio and 122 other categories.
DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Pets & Animals and 22 other categories.
LiveRail is leading in most countries, including United States, India, Brazil, France and 62 other countries.
DoubleClick AdExchange is leading in Germany, China, Netherlands, Turkey and 11 other countries.