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DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, LiveRail is clearly lagging behind, losing to DoubleClick AdExchange in all segments.
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DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Science & Education, Food & Drink and 19 other categories.
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LiveRail is leading in Gambling.
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DoubleClick AdExchange is leading in most countries, including United States, France, Germany, India and 80 other countries.
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LiveRail is leading in Belgium, Hong Kong, Morocco, Philippines and 8 other countries.