Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lookery is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Sports, Travel, Business & Industry and 92 other categories.

2 Lookery is leading in Adult, General Merchandise, Motorsports, Consumer Electronics and 2 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 52 other countries.

2 Lookery is leading in United Arab Emirates, Greece, Portugal, Romania and 3 other countries.