DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MaxBounty has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 146 other categories.
DoubleClick AdExchange is leading in Travel, Sports, Tourism, Accommodation & Hotels and 16 other categories.
MaxBounty is leading in most countries, including Great Britain, India, Canada, Australia and 74 other countries.
DoubleClick AdExchange is leading in Germany, United States, Austria, China and 11 other countries.