DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MaxBounty has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 153 other categories.
DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Pets and 11 other categories.
MaxBounty is leading in most countries, including United States, India, United Kingdom, Russia and 45 other countries.
DoubleClick AdExchange is leading in Germany, China, Netherlands, Turkey and 24 other countries.