DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MaxBounty has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 147 other categories.
DoubleClick AdExchange is leading in Travel, Sports, Tourism, Universities & Colleges and 14 other categories.
MaxBounty is leading in most countries, including United Kingdom, India, Canada, Australia and 72 other countries.
DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 13 other countries.