Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, Clothing and 61 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Internet & Telecom and 43 other categories.

Geography

1 Mercent is leading in most countries, including United States, United Kingdom, Canada, Russia and 30 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, France and 28 other countries.