Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, Clothing and 66 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 29 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including China, Germany, Turkey, France and 27 other countries.

2 Mercent is leading in United States, Canada, Russia, United Kingdom and 25 other countries.