Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 58 other categories.

2 Mercent is leading in Shopping, Business & Industry, Clothing, People & Society and 57 other categories.

Geography

1 Mercent is leading in most countries, including United States, Russia, United Kingdom, France and 31 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Netherlands, Turkey and 30 other countries.