Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Mercent is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Sports, Travel, Business & Industry and 69 other categories.

2 Mercent is leading in Shopping, People & Society, Clothing, Health and 49 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 38 other countries.

2 Mercent is leading in Canada, United Kingdom, Portugal, India and 33 other countries.