Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Clothing, Business & Industry and 60 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Music & Audio and 42 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, India, Ukraine and 36 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Spain and 29 other countries.