Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 44 other categories.

2 Mercent is leading in Shopping, Clothing, Business & Industry, Games and 35 other categories.

Geography

1 Mercent is leading in most countries, including United Kingdom, Canada, Russia, Finland and 53 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 22 other countries.