Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Games and 51 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 18 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, Russia and 47 other countries.

2 DoubleClick AdExchange is leading in China, Turkey, Germany, Spain and 18 other countries.