Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick AdExchange is still behind Nativo in all market share segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including News & Media, Autos & Vehicles, Arts & Entertainment, Internet & Telecom and 132 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Reference and 14 other categories.

Geography

1 Nativo is leading in most countries, including United States, United Kingdom, Canada, Mexico and 48 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Netherlands, Turkey and 17 other countries.