Market Share by Top Websites

1 Nativo is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including News & Media, Autos & Vehicles, Arts & Entertainment, Internet & Telecom and 92 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Home & Garden and 20 other categories.

Geography

1 Nativo is leading in most countries, including United States, United Kingdom, Canada, Australia and 40 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Spain and 14 other countries.