Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including News & Media, Autos & Vehicles, Arts & Entertainment, Internet & Telecom and 123 other categories.

2 DoubleClick AdExchange is leading in Sports, Travel, Tourism, Career & Education and 24 other categories.

Geography

1 Nativo is leading in most countries, including United States, United Kingdom, Canada, Brazil and 54 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Netherlands, Turkey and 28 other countries.