Market Share by Top Websites

1 Nativo is leading in Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including Autos & Vehicles, News & Media, Internet & Telecom, Arts & Entertainment and 121 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Weather and 10 other categories.

Geography

1 Nativo is leading in most countries, including United States, United Kingdom, Canada, Thailand and 46 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Italy and 12 other countries.