Market Share by Top Websites

1 Nativo is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including Games, Arts & Entertainment, Computers Electronics & Technology, Science & Education and 14 other categories.

2 DoubleClick AdExchange is leading in News & Media, Sports, Reference Materials, Home & Garden and 2 other categories.

Geography

1 Nativo is leading in most countries, including United States, Taiwan, United Kingdom, Brazil and 69 other countries.

2 DoubleClick AdExchange is leading in France, Germany, India, Turkey and 32 other countries.