Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick AdExchange is still behind Nativo in all market share segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including Autos & Vehicles, News & Media, Internet & Telecom, Arts & Entertainment and 108 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Real Estate and 3 other categories.

Geography

1 Nativo is leading in most countries, including United States, United Kingdom, Canada, Germany and 46 other countries.

2 DoubleClick AdExchange is leading in China, Turkey, Switzerland, Azerbaijan and 9 other countries.