Market Share by Top Websites

1 Neodata is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Neodata has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Marketing & Advertising, People & Society and 157 other categories.

2 DoubleClick AdExchange is leading in Home & Garden, Newspapers, Nursery & Playroom, Magazines & E-Zines and 5 other categories.

Geography

1 Neodata is leading in most countries, including Italy, Russia, United Kingdom, Switzerland and 38 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Turkey and 23 other countries.