Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Business & Industry and 93 other categories.

2 Open AdExchange is leading in Performing Arts, Visual Arts & Design, Transportation & Logistics, Gambling and 5 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, Austria, China and 54 other countries.

2 Open AdExchange is leading in Denmark, Norway and Faeroe Islands.