Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, OptiFuze is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Business & Industry, Sports and 92 other categories.

2 OptiFuze is leading in Baseball and Coupons.


1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 42 other countries.

2 OptiFuze hasn't got a lead over DoubleClick AdExchange in any country.