Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Optimatic is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Business & Industry and 88 other categories.

2 Optimatic is leading in Games, Online, Fashion & Modeling, Gambling and 6 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, Austria, China and 51 other countries.

2 Optimatic is leading in Venezuela, Colombia, Greece, Libya and 6 other countries.