Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 92 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 15 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Turkey, Spain and 27 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Switzerland and 18 other countries.