DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.
Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 92 other categories.
DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 15 other categories.
Platform161 is leading in most countries, including Netherlands, Sweden, Turkey, Spain and 27 other countries.
DoubleClick AdExchange is leading in United States, Germany, China, Switzerland and 18 other countries.