Market Share by Top Websites

1 Platform161 is leading in Top 1M Sites.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 94 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, TV & Video, Pets & Animals and 24 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Brazil, Turkey and 37 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Australia and 12 other countries.