Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Platform161 is leading in Top 1M Sites.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 92 other categories.

2 DoubleClick AdExchange is leading in Travel, Sports, Tourism, Universities & Colleges and 34 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Spain, Brazil and 48 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, Austria, China and 27 other countries.