DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 90 other categories.
DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 18 other categories.
Platform161 is leading in most countries, including Netherlands, Sweden, Spain, Turkey and 30 other countries.
DoubleClick AdExchange is leading in United States, Germany, China, Australia and 18 other countries.