Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Platform161 is leading in Top 1M Sites.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 94 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Pets & Animals, TV & Video and 26 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Turkey, Brazil and 46 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Australia and 17 other countries.