1
DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Platform161 is clearly lagging behind, losing to DoubleClick AdExchange in all segments.
1
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Science & Education, Food & Drink and 14 other categories.
2
Platform161 is leading in Vehicles, Business & Consumer Services, Finance, Lifestyle and 2 other categories.
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DoubleClick AdExchange is leading in most countries, including United States, France, Germany, India and 70 other countries.
2
Platform161 is leading in Netherlands, Sweden, Bulgaria, Belgium and 16 other countries.