Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PocketCents is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Sports and 46 other categories.

2 PocketCents is leading in Internet & Telecom, Arts & Entertainment, People & Society, Business & Industry and 40 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Turkey and 32 other countries.

2 PocketCents is leading in India, Indonesia, Nigeria, Bangladesh and 8 other countries.