Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PocketCents is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Business & Industry and 55 other categories.

2 PocketCents is leading in Internet & Telecom, Arts & Entertainment, People & Society, Computer & Electronics and 36 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 31 other countries.

2 PocketCents is leading in India, United Kingdom, Israel, Romania and 27 other countries.