Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PocketCents is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 PocketCents has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, People & Society, Business & Industry and 47 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 14 other categories.


1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 25 other countries.

2 PocketCents is leading in India, Egypt, Philippines, Indonesia and 3 other countries.