Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick AdExchange is still behind Popin in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, Business & Industry, Tourism, People & Society and 58 other categories.

2 Popin is leading in News & Media, Arts & Entertainment, Internet & Telecom, Shopping and 53 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 35 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, Korea Republic and 21 other countries.