Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Popin has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 57 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Autos & Vehicles, People & Society and 30 other categories.

Geography

1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, Korea Republic and 22 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 19 other countries.