1
Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to Popin in all segments.
1
Popin has better usage coverage in more websites categories. Including Food & Drink, Arts & Entertainment, Computers Electronics & Technology, Travel & Tourism and 19 other categories.
2
DoubleClick AdExchange is leading in Reference Materials.
1
DoubleClick AdExchange is leading in most countries, including United States, France, Germany, India and 66 other countries.
2
Popin is leading in Taiwan, Japan, Indonesia, Hong Kong and 20 other countries.