Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick AdExchange is still behind Popin in all market share segments.

Websites Categories

1 Popin has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Internet & Telecom and 47 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Music & Audio and 35 other categories.

Geography

1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, Korea Republic and 22 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 21 other countries.