Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick AdExchange is still behind Popin in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, Sports, Business & Industry, Tourism and 61 other categories.

2 Popin is leading in News & Media, Arts & Entertainment, Shopping, Internet & Telecom and 54 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, Austria, China and 38 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, South Korea and 20 other countries.