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Pubdirecte is leading in The Entire Web.
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DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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Pubdirecte has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, People & Society, Internet & Telecom and 98 other categories.
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DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Newspapers and 22 other categories.
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Pubdirecte is leading in most countries, including France, Belgium, Algeria, Canada and 44 other countries.
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DoubleClick AdExchange is leading in Germany, United States, China, Turkey and 27 other countries.