DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Pubdirecte has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, People & Society, Internet & Telecom and 91 other categories.
DoubleClick AdExchange is leading in Travel, Tourism, Health, Accommodation & Hotels and 41 other categories.
Pubdirecte is leading in most countries, including France, Belgium, Canada, Switzerland and 80 other countries.
DoubleClick AdExchange is leading in Germany, United States, Austria, China and 16 other countries.