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Pubdirecte is leading in Top 1M Sites and The Entire Web.
2
DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.
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Pubdirecte has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, People & Society, Internet & Telecom and 104 other categories.
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DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Newspapers and 13 other categories.
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Pubdirecte is leading in most countries, including France, Belgium, Morocco, Algeria and 51 other countries.
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DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 22 other countries.