DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Quigo AdSonar has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 80 other categories.
DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Autos & Vehicles and 23 other categories.
Quigo AdSonar is leading in most countries, including Canada, Brazil, India, Russia and 29 other countries.
DoubleClick AdExchange is leading in Germany, United States, China, Turkey and 20 other countries.