DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Quigo AdSonar has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 88 other categories.
DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Autos & Vehicles and 14 other categories.
Quigo AdSonar is leading in most countries, including France, Russia, United Kingdom, India and 19 other countries.
DoubleClick AdExchange is leading in United States, China, Germany, Turkey and 18 other countries.