DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Quigo AdSonar has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 90 other categories.
DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Autos & Vehicles and 11 other categories.
Quigo AdSonar is leading in most countries, including Russia, United Kingdom, Canada, India and 27 other countries.
DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 18 other countries.