1
DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, ReachLocal is clearly lagging behind, losing to DoubleClick AdExchange in all segments.
1
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Science & Education, Food & Drink and 19 other categories.
2
ReachLocal is leading in Heavy Industry & Engineering.
1
DoubleClick AdExchange is leading in most countries, including United States, France, Germany, India and 81 other countries.
2
ReachLocal is leading in Australia, Hong Kong, New Zealand, Saudi Arabia and one other country.