Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Revenue is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 Revenue has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, Health, Celebrities & Entertainment News and 29 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 21 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 29 other countries.

2 Revenue is leading in Canada, United Kingdom, Ghana, Brazil and 8 other countries.