Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, DoubleClick AdExchange is still behind Sanoma in all market share segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 46 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Autos & Vehicles and 40 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Romania, Norway and 29 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 22 other countries.