Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 41 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Health, Autos & Vehicles and 34 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 23 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Peru and 12 other countries.