Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Sanoma is leading in Top 10K Sites.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Science & Education, Food & Drink, Computers Electronics & Technology and 9 other categories.

2 Sanoma is leading in News & Media, Vehicles, Sports, E-commerce & Shopping and 6 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, France, Germany, India and 70 other countries.

2 Sanoma is leading in Romania, Belgium, Finland, Portugal and 17 other countries.