Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Shopzilla has better usage coverage in more websites categories. Including Shopping, People & Society, Arts & Entertainment, Business & Industry and 101 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 21 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 23 other countries.

2 Shopzilla is leading in United Kingdom, Canada, India, Hungary and 14 other countries.