Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Shopzilla has better usage coverage in more websites categories. Including Shopping, People & Society, Arts & Entertainment, Business & Industry and 101 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 26 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Turkey and 27 other countries.

2 Shopzilla is leading in India, Russia, Canada, Viet Nam and 13 other countries.