Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Shopzilla has better usage coverage in more websites categories. Including Shopping, People & Society, Arts & Entertainment, Business & Industry and 104 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 27 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 30 other countries.

2 Shopzilla is leading in Russia, Brazil, United Kingdom, Philippines and 13 other countries.