Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Shopzilla has better usage coverage in more websites categories. Including Shopping, People & Society, Arts & Entertainment, Business & Industry and 112 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Music & Audio, Tourism and 13 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 25 other countries.

2 Shopzilla is leading in India, Canada, United Kingdom, Russia and 13 other countries.