Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Shopzilla is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Shopzilla has better usage coverage in more websites categories. Including Shopping, People & Society, Arts & Entertainment, Business & Industry and 80 other categories.

2 DoubleClick AdExchange is leading in News & Media, Sports, Travel, Tourism and 44 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 27 other countries.

2 Shopzilla is leading in India, United Kingdom, Australia, Canada and 26 other countries.