DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Silverpop has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Death and 94 other categories.
DoubleClick AdExchange is leading in News & Media, Travel, Arts & Entertainment, Tourism and 34 other categories.
Silverpop is leading in most countries, including United States, United Kingdom, Australia, Czech Republic and 25 other countries.
DoubleClick AdExchange is leading in Germany, China, Turkey, Netherlands and 19 other countries.