Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Silverpop is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Silverpop has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Death and 90 other categories.

2 DoubleClick AdExchange is leading in News & Media, Sports, Travel, Arts & Entertainment and 45 other categories.

Geography

1 Silverpop is leading in most countries, including United States, United Kingdom, Australia, Czech Republic and 36 other countries.

2 Silverpop is leading in United States, United Kingdom, Australia, Czech Republic and 36 other countries.