Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Silverpop has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Death and 84 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Arts & Entertainment, Tourism and 26 other categories.

Geography

1 Silverpop is leading in most countries, including United States, United Kingdom, Australia, Canada and 24 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Spain and 18 other countries.