DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Silverpop has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Death and 91 other categories.
DoubleClick AdExchange is leading in News & Media, Travel, Arts & Entertainment, Tourism and 27 other categories.
Silverpop is leading in most countries, including United States, United Kingdom, Australia, Canada and 35 other countries.
DoubleClick AdExchange is leading in Germany, China, Turkey, Spain and 16 other countries.