Market Share by Top Websites

1 Simply is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Simply has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 113 other categories.

2 DoubleClick AdExchange is leading in Newspapers, Home & Garden, Nursery & Playroom, Reference and 13 other categories.

Geography

1 Simply is leading in most countries, including Italy, Spain, United Kingdom, Australia and 29 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 23 other countries.