Market Share by Top Websites

1 Simply is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Simply has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 107 other categories.

2 DoubleClick AdExchange is leading in Travel, Newspapers, Airlines & Airports, Social Sciences and one other category.

Geography

1 Simply is leading in most countries, including Italy, Spain, France, Australia and 34 other countries.

2 DoubleClick AdExchange is leading in United States, China, Turkey, Germany and 19 other countries.