Market Share by Top Websites

1 Simply is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Simply has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 105 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Pets & Animals, Newspapers and 27 other categories.

Geography

1 Simply is leading in most countries, including Italy, United Kingdom, Spain, Russia and 32 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 29 other countries.