Market Share by Top Websites

1 Simply is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Simply has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 118 other categories.

2 DoubleClick AdExchange is leading in Newspapers, Reference, Universities & Colleges, Catering and 3 other categories.

Geography

1 Simply is leading in most countries, including Italy, Spain, United Kingdom, France and 38 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 17 other countries.