DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Simply has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 113 other categories.
DoubleClick AdExchange is leading in Travel, Tourism, Universities & Colleges, Newspapers and 24 other categories.
Simply is leading in most countries, including Italy, United Kingdom, Spain, Australia and 63 other countries.
DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 21 other countries.