Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Simply has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 113 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Universities & Colleges, Newspapers and 24 other categories.

Geography

1 Simply is leading in most countries, including Italy, United Kingdom, Spain, Australia and 63 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 21 other countries.