Market Share by Top Websites

1 SiteScout is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Internet & Telecom and 221 other categories.

2 DoubleClick AdExchange is leading in Automotive News.

Geography

1 SiteScout is leading in most countries, including United States, India, Canada, Spain and 150 other countries.

2 DoubleClick AdExchange is leading in China.