1
SiteScout is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to SiteScout in all segments.
1
SiteScout has better usage coverage in more websites categories. Including Science & Education, Food & Drink, Arts & Entertainment, Computers Electronics & Technology and 19 other categories.
2
DoubleClick AdExchange is leading in Reference Materials.
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SiteScout is leading in most countries, including United States, Canada, India, United Kingdom and 107 other countries.
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DoubleClick AdExchange is leading in France, Latvia, Lithuania, Mongolia and 6 other countries.