Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Spongecell is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 Spongecell has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 47 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 15 other categories.


1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Canada and 21 other countries.

2 Spongecell is leading in United Kingdom, Italy, India, Israel and 7 other countries.