Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Spongecell is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 55 other categories.

2 Spongecell is leading in People & Society, Internet & Telecom, Health, Career & Education and 37 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Turkey and 34 other countries.

2 Spongecell is leading in United Kingdom, Russia, Canada, India and 4 other countries.