Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Spongecell is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Sports, Travel, Business & Industry and 71 other categories.

2 Spongecell is leading in People & Society, Internet & Telecom, Real Estate, Finance and 23 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 41 other countries.

2 Spongecell is leading in Canada, United Kingdom, India, Taiwan and 14 other countries.