DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Business & Industry and 53 other categories.
Sproutable is leading in Arts & Entertainment, People & Society, Internet & Telecom, Music & Audio and 48 other categories.
Sproutable is leading in most countries, including Russia, Pakistan, India, United Kingdom and 69 other countries.
DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 17 other countries.