Market Share by Top Websites

1 Sproutable is leading in Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Sproutable has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Internet & Telecom and 66 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Health and 23 other categories.

Geography

1 Sproutable is leading in most countries, including United States, India, Pakistan, Viet Nam and 67 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Switzerland and 5 other countries.