Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Sproutable has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, TV & Video and 50 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Business & Industry, Tourism and 48 other categories.

Geography

1 Sproutable is leading in most countries, including United States, Pakistan, India, United Kingdom and 54 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Netherlands, Turkey and 18 other countries.