DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Sproutable has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, TV & Video and 50 other categories.
DoubleClick AdExchange is leading in News & Media, Travel, Business & Industry, Tourism and 48 other categories.
Sproutable is leading in most countries, including United States, Pakistan, India, United Kingdom and 54 other countries.
DoubleClick AdExchange is leading in Germany, China, Netherlands, Turkey and 18 other countries.