Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Business & Industry and 53 other categories.

2 Sproutable is leading in Arts & Entertainment, People & Society, Internet & Telecom, Music & Audio and 48 other categories.

Geography

1 Sproutable is leading in most countries, including Russia, Pakistan, India, United Kingdom and 69 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 17 other countries.