Market Share by Top Websites

1 Sproutable is leading in Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Sproutable has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Business & Industry and 70 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Autos & Vehicles and 21 other categories.

Geography

1 Sproutable is leading in most countries, including United States, Pakistan, India, Viet Nam and 59 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Australia and 12 other countries.