DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 60 other categories.
TrafficJunky is leading in Adult, Internet & Telecom, Business & Industry, People & Society and 27 other categories.
TrafficJunky is leading in most countries, including Russia, Brazil, France, Japan and 25 other countries.
DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 19 other countries.