Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TrafficJunky is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Business & Industry, Sports and 84 other categories.

2 TrafficJunky is leading in Adult, Internet & Telecom, Products & Shopping, Clothing and 19 other categories.


1 TrafficJunky is leading in most countries, including Russia, Brazil, France, Japan and 31 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 24 other countries.