Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TrafficJunky is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 55 other categories.

2 TrafficJunky is leading in Adult, Internet & Telecom, Business & Industry, People & Society and 26 other categories.

Geography

1 TrafficJunky is leading in most countries, including Russia, Brazil, France, Italy and 30 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 20 other countries.