DoubleClick AdExchange is leading in Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 75 other categories.
TrafficJunky is leading in Adult, Internet & Telecom, Marketing & Advertising, Products & Shopping and 22 other categories.
DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 25 other countries.
TrafficJunky is leading in Russia, Japan, France, Brazil and 23 other countries.