Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TrafficJunky is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 54 other categories.

2 TrafficJunky is leading in Adult, Internet & Telecom, Education, Search Engine and 8 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 23 other countries.

2 TrafficJunky is leading in Russia, Brazil, France, Italy and 13 other countries.