Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, News & Media, Arts & Entertainment and 88 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Autos & Vehicles and 27 other categories.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Italy, France and 24 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Netherlands and 21 other countries.