Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, News & Media and 119 other categories.

2 DoubleClick AdExchange is leading in Universities & Colleges, Accommodation & Hotels, Autos & Vehicles, Pets & Animals and 20 other categories.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Canada, Australia and 36 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Netherlands, Turkey and 30 other countries.