Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites and Top 1M Sites.

2 DoubleClick AdExchange is leading in Top 100K Sites.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, Business & Industry and 76 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 22 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including China, Germany, Turkey, France and 24 other countries.

2 TripleLift is leading in United States, United Kingdom, Canada, Italy and 22 other countries.