Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites and Top 1M Sites.

2 DoubleClick AdExchange is leading in Top 100K Sites.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, Business & Industry and 89 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 9 other categories.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Mexico, Brazil and 25 other countries.

2 DoubleClick AdExchange is leading in China, Turkey, Germany, Spain and 17 other countries.