Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick AdExchange is still behind Turn in all market share segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Travel, People & Society and 182 other categories.

2 DoubleClick AdExchange is leading in Newspapers, Dictionaries & Encyclopedias, Maps and General Merchandise.

Geography

1 Turn is leading in most countries, including United States, France, United Kingdom, Japan and 121 other countries.

2 DoubleClick AdExchange is leading in Germany and China.