1
Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
Despite its recent growth, DoubleClick AdExchange is still behind Turn in all market share segments.
1
Turn has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Travel and 179 other categories.
2
DoubleClick AdExchange is leading in Newspapers, Maps and Classifieds.
1
Turn is leading in most countries, including United States, France, United Kingdom, Japan and 118 other countries.
2
DoubleClick AdExchange is leading in Germany, China and Sri Lanka.