Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 185 other categories.

2 DoubleClick AdExchange is leading in Newspapers, Reference, Maps, Sports News and 4 other categories.

Geography

1 Turn is leading in most countries, including United States, France, Great Britain, Brazil and 134 other countries.

2 DoubleClick AdExchange is leading in Germany, Austria, China, Gabon and 3 other countries.