Market Share by Top Websites

1 VisualDNA is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, DoubleClick AdExchange is still behind VisualDNA in all market share segments.

Websites Categories

1 VisualDNA has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 100 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Pets & Animals, Pets and 24 other categories.

Geography

1 VisualDNA is leading in most countries, including United Kingdom, United States, Russia, Netherlands and 52 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Austria and 9 other countries.