Market Share by Top Websites

1 VisualDNA is leading in Top 100K Sites and Top 1M Sites.

2 DoubleClick AdExchange is leading in Top 10K Sites.

Websites Categories

1 VisualDNA has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 91 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Health, Accommodation & Hotels and 28 other categories.

Geography

1 VisualDNA is leading in most countries, including United Kingdom, United States, Russia, France and 47 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Netherlands, Turkey and 15 other countries.