Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 VisualDNA is leading in Top 1M Sites.

Websites Categories

1 VisualDNA has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 86 other categories.

2 DoubleClick AdExchange is leading in Travel, Sports, Tourism, Health and 40 other categories.

Geography

1 VisualDNA is leading in most countries, including Great Britain, Russia, India, Brazil and 63 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, Austria, China and 15 other countries.