Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites and The Entire Web.

2 VisualDNA is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 VisualDNA has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 88 other categories.

2 DoubleClick AdExchange is leading in Travel, Sports, Tourism, Universities & Colleges and 34 other categories.

Geography

1 VisualDNA is leading in most countries, including United Kingdom, Russia, Brazil, India and 58 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 17 other countries.