Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vocus is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Vocus has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Health and 87 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 8 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including China, Turkey, Germany, Spain and 22 other countries.

2 Vocus is leading in United States, Canada, India, United Kingdom and 20 other countries.