Market Share by Top Websites

1 Yahoo! Overture is leading in Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Yahoo! Overture has better usage coverage in more websites categories. Including Internet & Telecom, Domain Names & Register, Business & Industry, Arts & Entertainment and 220 other categories.

2 DoubleClick AdExchange is leading in Automotive News.

Geography

1 Yahoo! Overture is leading in most countries, including United States, Hong Kong, Philippines, Japan and 119 other countries.

2 DoubleClick AdExchange hasn't got a lead over Yahoo! Overture in any country.