DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Yepty has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 162 other categories.
DoubleClick AdExchange is leading in Travel, Pets, Newspapers, Reference and 11 other categories.
Yepty is leading in most countries, including United States, Russia, United Kingdom, Italy and 69 other countries.
DoubleClick AdExchange is leading in Germany, China, Netherlands, Turkey and 12 other countries.