DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Yepty has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 158 other categories.
DoubleClick AdExchange is leading in Sports, Travel, Tourism, Universities & Colleges and 13 other categories.
Yepty is leading in most countries, including United Kingdom, Italy, Spain, India and 94 other countries.
DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 11 other countries.