Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExactTarget is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 159 other categories.

2 ExactTarget is leading in Internet & Telecom, Email, Clothing, Recreation & Hobbies and 35 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Germany and 99 other countries.

2 ExactTarget is leading in Australia, Brazil, New Zealand, Switzerland and 15 other countries.