Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ExactTarget is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 163 other categories.

2 ExactTarget is leading in Internet & Telecom, Email, Clothing, Business Services and 34 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Germany and 101 other countries.

2 ExactTarget is leading in Australia, Brazil, New Zealand, Switzerland and 22 other countries.