Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExactTarget is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 150 other categories.

2 ExactTarget is leading in Internet & Telecom, Email, Marketing & Advertising, Clothing and 36 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Germany, Canada and 97 other countries.

2 ExactTarget is leading in Australia, Brazil, New Zealand, Colombia and 18 other countries.