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DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Salesforce Marketing Cloud is clearly lagging behind, losing to DoubleClick Spotlight in all segments.
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DoubleClick Spotlight has better usage coverage in more websites categories. Including Computers Electronics & Technology, Games, Travel & Tourism, Vehicles and 16 other categories.
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Salesforce Marketing Cloud is leading in Finance, Lifestyle, Business & Consumer Services and Food & Drink.
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DoubleClick Spotlight is leading in most countries, including United States, Canada, United Kingdom, Spain and 99 other countries.
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Salesforce Marketing Cloud is leading in Australia, Germany, Austria, Italy and 20 other countries.