Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Mediaplex is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, News & Media and 142 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Business & Industry, Travel and 63 other categories.

Geography

1 Mediaplex is leading in most countries, including United Kingdom, France, Germany, India and 87 other countries.

2 DoubleClick Spotlight is leading in United States, Canada, Spain, Denmark and 46 other countries.