Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, expo-MAX is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 127 other categories.

2 expo-MAX is leading in Military & Defense, Bodyart, Textiles & Nonwovens, Alternative & Natural Medicine and 3 other categories.


1 Effective Measure is leading in most countries, including Indonesia, South Africa, Malaysia, Thailand and 117 other countries.

2 expo-MAX is leading in Angola, Malawi, Barbados, Nicaragua and one other country.