Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, expo-MAX is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 146 other categories.

2 expo-MAX is leading in Construction & Maintenance, Gay, Lesbian, & Bisexual, Energy, Agriculture & Forestry and 10 other categories.


1 Effective Measure is leading in most countries, including Indonesia, Thailand, South Africa, Malaysia and 115 other countries.

2 expo-MAX is leading in Puerto Rico, Panama, Azerbaijan, Georgia and 2 other countries.