Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Fanplayr is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Business & Industry and 20 other categories.

2 Fanplayr is leading in Beauty & Fitness.

Geography

1 Effective Measure is leading in most countries, including Indonesia, South Africa, Egypt, United States and 98 other countries.

2 Fanplayr is leading in Italy, Japan and Argentina.