Market Share by Top Websites

1 Google Analytics Enhanced Ecommerce is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Effective Measure is clearly lagging behind, losing to Google Analytics Enhanced Ecommerce in all segments.

Websites Categories

1 Google Analytics Enhanced Ecommerce has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Clothing and 210 other categories.

2 Effective Measure is leading in News & Media, Technology News, Jobs & Employment, Newspapers and 7 other categories.

Geography

1 Google Analytics Enhanced Ecommerce is leading in most countries, including United States, France, Poland, Spain and 163 other countries.

2 Effective Measure is leading in Indonesia, South Africa, Malaysia, Egypt and 19 other countries.