Market Share by Top Websites

1 Google Analytics Enhanced Ecommerce is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Effective Measure is clearly lagging behind, losing to Google Analytics Enhanced Ecommerce in all segments.

Websites Categories

1 Google Analytics Enhanced Ecommerce has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Internet & Telecom and 20 other categories.

2 Effective Measure is leading in News & Media.

Geography

1 Google Analytics Enhanced Ecommerce is leading in most countries, including United States, France, Poland, Spain and 170 other countries.

2 Effective Measure is leading in Indonesia, South Africa, Egypt, Saudi Arabia and 15 other countries.