Market Share by Top Websites

1 Google Analytics Enhanced Ecommerce is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Effective Measure is clearly lagging behind, losing to Google Analytics Enhanced Ecommerce in all segments.

Websites Categories

1 Google Analytics Enhanced Ecommerce has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Arts & Entertainment and 206 other categories.

2 Effective Measure is leading in People & Society, News & Media, TV & Video, Technology News and 12 other categories.

Geography

1 Google Analytics Enhanced Ecommerce is leading in most countries, including United States, France, Poland, Spain and 141 other countries.

2 Effective Measure is leading in Indonesia, South Africa, Malaysia, Thailand and 30 other countries.